JP Safety Consultants

Brand Identity
Brand Strategy
Logo Design
Brand Guidelines

Introducing JP Consulting's Visual Identity

For JP Consulting, we designed a visual identity that exudes professionalism, trustworthiness, and modernity, aligning with the firm's core values of providing innovative, results-driven solutions for its clients. Our comprehensive branding approach encompassed logo creation, colour selection, typography, and visuals to achieve a cohesive and impactful brand image.

About JP Safety Consulting

JP Safety Consulting is a premier safety consulting firm dedicated to providing businesses with comprehensive safety solutions tailored to their unique needs. With a team of experienced professionals, JP Safety Consulting prides itself on its commitment to excellence, innovation, and customer satisfaction. By focusing on creating safe and compliant work environments, the firm enables its clients to minimize risks, enhance productivity, and maintain a sterling reputation in their respective industries.

Offering a Wide Range of Services: JP Safety Consulting offers an extensive portfolio of services, including risk assessments, safety audits, compliance management, emergency preparedness planning, and customized safety training programs. The firm's team of experts utilises their extensive industry knowledge and best practices to develop and implement effective safety strategies that cater to each client's specific requirements and objectives.

Based in the vibrant Miramar neighbourhood of Wellington, JP Safety Consulting has established itself as a trusted safety partner for businesses throughout the region. The firm's local presence allows it to stay attuned to the specific needs and challenges faced by businesses in Wellington, providing tailored safety solutions that cater to the unique demands of this thriving city.

Leveraging a logo

Our team developed a sophisticated logo incorporating a shield emblem, symbolising protection, security, and confidence – qualities that are paramount to the consulting industry. This emblem, combined with a clean, contemporary font, establishes a sense of reliability and expertise.

Typography that Speaks Volumes

For the typography, we chose En Phanith Ram – a sleek, versatile typeface that effectively communicates the firm's modern approach to consulting. Its excellent legibility and simplicity enhance the overall aesthetic, ensuring JP Consulting's message is clearly conveyed across various platforms.

A Palatable Palette

The colour selection was pivotal in achieving JP Consulting's desired image. We opted for a pale green (27b7a6) to represent growth, renewal, and innovation, while the dark blue (22213a) denotes stability, trust, and intelligence. This distinctive colour pairing creates a visually appealing balance that captures the essence of the company's brand.

Superior Modern Design

Throughout the branding process, we ensured that every element worked harmoniously to create a super modern design that sets JP Consulting apart in a competitive marketplace. The combination of the shield emblem, En Phanith Ram typography, and the strategic colour choices result in a cohesive and memorable visual identity that resonates with clients and instills confidence in the services JP Consulting offers.

Our design approach for JP Consulting's visual identity centered on creating a compelling brand that accurately reflects the company's core values, while simultaneously making a strong impact in the consulting industry. The final outcome is a sophisticated and modern visual identity that not only resonates with the target audience but also differentiates JP Consulting in a competitive landscape.